Archive for the ‘Call Center Metrics’ Category

The Importance of Measuring Helpdesk Performance

Sunday, December 30th, 2007

Measuring Helpdesk performance can ensure customer satisfaction, which is the primary goal in the business. With a properly established system, monitoring customer satisfaction would be easier as well.

The world of technology brings us many, many benefits that all of us can enjoy. However, with such benefits, there are also a number of technical issues that one just cannot do without. This is because, as high-tech as these gadgets may be, there will indeed come a time when you would need technical support for whatever glitches the features may have.

And with this comes the importance of Helpdesk. Simply put, Helpdesk refers to the mediators that make the features of fads and gadgets easier for their users. Customer satisfaction is the underlying concept Helpdesks aim for. Because of this, it is of such importance to measure Helpdesk performance as well.

Since the basic aim of Helpdesks is providing customer satisfaction, then one of their aims should also be to be as effective at their jobs as possible. For this purpose, a scorecard should then be developed to quantify Helpdesk performance. Ever since the concept of Helpdesk surfaced, there have been two aspects used for this: the number of answers called, and the length of these calls.

The less time Helpdesk agents spend resolving the issue for each caller, the better. The concept here is not just, “The more, the merrier”, but “The more, the better.” If a Helpdesk agent would spend less time for each call, then he or she would be able to handle more calls. Thus, it is very important to keep track of the number of calls answered and the length of these calls.

However, Helpdesk performance should not be measured by just using quantity as basis. Quality should be measured as well. With just quantity as basis, there would be a quota to hit for every Helpdesk agent, of course. It would be very easy to lose track of the concept of customer satisfaction here, especially if you would focus your attention on just getting as many calls as possible. Quality should still be meshed in the equation.

By including customer satisfaction in your scorecard, determining the benchmarks in the evaluation of the needs of customers would be so much easier. It is very important to be able to foresee the needs of your customers, especially when it comes to the features and such of your products. You have to bear in mind that not all customers would have the technical knowledge that you have about the products. Of course, there are those customers who are techie in nature.

These are the people who make the job of Helpdesks easier. Still, there are those who are not familiar with the technology products come with. These are the people who would need guidance from the beginning to the end of the call. This takes patience and effort on the part of Helpdesk agents.

The proficiency of Helpdesk agents should also be included on the scorecard. One way to do this is to monitor the call abandon rates of the agents. High call abandon rates would strongly imply that the agent is not entertaining the customers that have rung his or her line. The figures for this aspect are one effective way of measuring Helpdesk performance. Agents with high call abandon rates can indeed be pegged as inefficient at the job. Monitoring Helpdesk performance this way can help any business deal with such employees accordingly.

Help Desk metrics

Friday, November 30th, 2007

Help Desk metrics focus on measuring customer service performance.

 Help Desk Metrics

This metric focuses on more specific details than Customer Relationship metrics providing more indicators for evaluation of customer support service.

Help Desk Metrics

Help Desk indicators are grouped into fours categories:

  • Service Excellence. This group contains four customer service specific indicators: Customer Satisfaction, Response Time, The call abandon rate, Employee Proficiency.
  • Program Excellence. This group helps to evaluate how good are solutions that customer service provide, indicators for this group are: Call Volume, Solution Accuracy, Reliability of Predefined Solutions, Tracking Accuracy.
  • Performance Excellence. Helps to estimate overall performance of customer service, include such indicators as First Time Settlement, Resolution Excellence, Resolution Time, Agent Commitment.
  • Quantitative Control. This group of indicators give a quality control over help desk performance, use indicators: Number of calls, Time controller, Opened tickets, Closed tickets.

Get Balanced Scorecard Metrics

Please, download and try trial version of HR Scorecard before placing order.

Customer Relationship Metrics

Friday, November 30th, 2007

CRM Metrics Scorecard helps to find out if your Customer Relationship processed are running well.

CRM Metrics

Customer Relationship Metrics focuses on some general indicators that helps to measure performance of customer relations unit within company.

Customer Relationship Metrics

This Balanced Scorecard focuses on four main groups of indicators:

  • Market Invasion. Helps to evaluate the scope and speed of market invasion. This group contains the following indicators: Accession Rate, Diminution Rate, Market Penetration, Retention Rate.
  • Customer Quality. Contains quality specific indicators. This group contains the following indicators: Customer Loyalty, Customer Value, Customer Long-Term Value, Customer Life Span.
  • Customer Segmentation. Metrics that help to check basic customers’ segmentation. This group contains the following indicators: Happy Customers, Satisfied Customers, Dissatisfied Customers, Customer Potential.
  • Damage and Recovery Manager. Helps to evaluate possible loses due to customer relationship problems. This group contains the following indicators: Risk Factor, Dissatisfaction Management, Damage Control, Customer Recovery, Service Quality.

Get Balanced Scorecard Metrics

Please, download and try trial version of HR Scorecard before placing order.

Call Center Metrics

Friday, November 30th, 2007

Call Center Balanced Scorecard focuses on measuring and controlling of Call Center performance.

 Call Center Metrics

This Scorecard contains indicators that are highly specific for measuring the performance of phone support services. The four group of indicators provides manager with balanced analysis over call-center performance.

Call Center Metrics

  • The Financial perspective - Calls revenue, costs, conversion. Includes indicators that helps to measure financial aspects of call-center performance. Indicators within this category are: Revenue per successful call, Cost per call, Conversion rate.
  • Internal Process perspective - Calls handling and processing. This group of indicators helps to measure Average call-handling time, Number of Sales attempts, Caller’s Segmentation, Support Service Availability.
  • Coaching in call-center perspective allows to find out if education and growth processes are organized well. This perspective includes such indicators as Coaching time, Supervisor responsibilities, Coaching methods.
  • Another group of indicators is Calls quality, this group includes such indicators as Response time quality, Customer loose rate, First-call resolution, Save rate.

Get Balanced Scorecard Metrics

Please, download and try trial version of HR Scorecard before placing order.

Call Center Metrics - Introduction

Friday, November 30th, 2007

We have ran this web-site to share our vision about various ways of measuring customer service performance units. This unit might be call center or help desk or email client center.

It is important to know how to measure the performance of these units. We will tell about tools that might be used to measure performance, such tools as Balanced Scorecard, Metrics, KPIs (Key Performance Indicators).

We will give post links to some software tools that make measure and controlling call center performance easier.