Making a company grow can be done in more than just one way. A sale oriented call center has its own ways of making itself grow.
A sale oriented call center did not just come into existence out of nowhere. Certain circumstances that happened to certain individuals mainly caused the birth of call centers focused more on sales. If you think about the growing dependency of man these days to online support, tools, and highly digital nature of human processes you should be able to connect the dots quickly.
The digital age is also a factor that led to the creation of call centers focused on sales. About two to three decades back, consumers can be turned to customers by presenting goods in physical stores. We are calling it “physical” since there are stores that are not physical in nature, examples of these are online stores.
Going back, these consumers, upon seeing (and trying) your products, will either buy or move on to the other stores around. The factor that will determine if they stay and become customers lies in your strategy on how you made and presented your goods. In short, if these consumers find your goods appealing because of their quality or something else that caught their fancy, they will buy it. Anyway, that was how businesses grow back then. They grow by accumulating customers and making sure they keep them.
As the years went by, technology advanced. It affected almost everything in this world, including the businesses and how they are run and operated. The traditional way of obtaining customers is still the same; however, there are new ways to obtain them now. Today the technology allows businesses to get to customers even if these customers are just at home. Meaning, the customers need not go out to be able to be sold goods. The businesses went totally out of their way just to be able to reach customers at home and conduct business right there and then.
What was mentioned above has nothing to do with door-to-door selling. What was implied above is that with the advanced technology available to these businesses, it is rather easy to gain access to private information like phone numbers of prospective customers and additional information about them as well. Although this can easily qualify as an invasion of privacy, unscrupulous individuals running these types of businesses continue to do this anyway. They will get customers even if they cross sensitive borderlines.
On the defense of these “new breed” of businessmen, it can be argued that what they are after is the convenience and service they can provide for what they called customers. We can easily say that sometimes you will really need to spoon-feed certain services before the consumer realizes that they do need the service.
Overall, the reaction and views of the public will vary. They will regard this kind of approach in getting customers differently, depending on their personal experiences and initial insight of the concepts that make these kinds of companies work. And so new strategies are formulated, laid out, and then implemented. This time they have a refined method of doing things. Instead of randomly contacting households, they will filter willing and/or neutral homes and avoid calling people who value their privacy so much. From this point on, the concept of a sale oriented call center is fully materialized and is still in continuous evolution.
Tags: call center, help desk, sales